ASP makes time for Fika at Confex

UK-based event website firm ASP reveals plans to introduce the Swedish wellbeing ritual to their daily working schedule:


ASP may have been born out of London suburb Croydon, but the EN Award-winning event website firm   used International Confex (1-2 September) to reveal they have taken a slice and a cup of coffee out of Swedish culture by implementing time for Fika in their daily work routine.

Fika means making time for friends and colleagues to share a cup of coffee and a little  something to eat which, traditionally in Sweden, is a lovely slice of cake.

“No matter if the team is WFH, in our new office or supporting and meeting members of  our great industry at Confex, we want our team to put aside some time each day for Fika,” says ASP’s MD Jon Benjamin.

“Especially after the last 18 months, we here at ASP think it is important to encourage the team to take a pause each day so they can socialise, strengthen relationships and   refresh their brains.

“As well as helping with the wellbeing of the team, it also makes good business sense,”   adds Benjamin. “Major firms in Sweden including Volvo are more productive where Fika is institutionalised.”

ASP has been using the time in lockdown to further improve its client offering. The event tech specialists have launched exhibitor showcase tool Limelight, a website content health check service and,  last week, launched Gateway, an event interaction lead generation platform that optimises the visitor and exhibitor experience of a show all year round.

“Our development, design and support teams have been in the thick of it and working incredibly hard during lockdown on creating Gateway,” says Benjamin. “And now that Gateway has taken off, I am sure the team will be glad to make time for Fika.”


To request a demo of Gateway, get in touch at

Photo shows ASP's Leonie Brooker, Jon Benjamin (C) and Richard Sands (R).