Brazil’s ANFAVEA (National Association of Automotive Vehicle Manufacturers) and RX (Reed Exhibitions) have signed a contract to hold this year’s São Paulo Motor Experience (SPMXP) at the Interlagos racing circuit from 6-14 August. This new event concept replaces the traditional format of the former São Paulo International Auto Show. The organisers expect 750,000 visitors and to complete 60,000 test drives over the nine days of the new-style event.
The partners also signed the renewal contract to hold Fenatran, the largest transport and logistics trade show in Latin America. Postponed last year due to the pandemic, the event has been confirmed for 7-11 November this year at São Paulo Expo, with innovative projects and digital formats intended to expand the scope of the exhibition.
The contract signing took place at ANFAVEA's headquarters, with top executives from both organisations present, including the president of the Association, Luiz Carlos Moraes, the global president of RX, Hugh Jones, the president of RX, Claudio Della Nina, and the president of RX Americas, Fernando Fischer.
“Over the last three years, ANFAVEA studied the topic, visited several international events, including CES in Las Vegas, and finally arrived at a more attractive format for the associated car manufacturers, in economic terms, and especially for car enthusiasts, who will get much more than just a static exhibition of vehicles. The São Paulo Motor Experience, as the name implies, will provide a range of experiences for visitors and their families, including the chance to close deals at the event itself,” said Luiz Carlos Moraes.
“We are going to hold the biggest and best automotive festival in history in Latin America’s most important automobile temple, offering the public a variety of experiences with automotive brands. The event should inject more than BRL300m (US$64.1m) into the city's economy and generate more than 20,000 direct and indirect jobs,” said Claudio Della Nina, president of RX.
