Alison Willis steps up as Easyfairs CEO

Alison Willis has been promoted to CEO of Easyfairs UK & Global. She replaces Matt Benyon who will now focus on his Easyfairs Group role, working alongside fellow group CEO, Anne Lafère.

Willis, who joined Easyfairs in 2017 as divisional director, was promoted to divisional MD in 2022. She has since led a diverse portfolio spanning construction, logistics, manufacturing, engineering, and aesthetics.

In her new role, Willis (pictured) will oversee the entire UK & Global business, covering events and media across Spain, Portugal, Algeria, Italy, France, the Netherlands, Belgium and the UK. 

She said: “I am truly honoured and thrilled to step into Matt’s shoes as CEO for Easyfairs UK & Global. The past seven years at Easyfairs have been fantastic, and I am proud to have contributed to the company’s incredible growth story. 

“In this next phase of my career, I am grateful for the trust and support from Matt, Anne and the entire Easyfairs management team. Together, we have achieved great things and I am confident that – with the continued support of our talented team – we can drive even more growth and innovation. Change is always exciting as it brings fresh perspective, new ideas and opportunities for growth. I look forward to embarking on this exciting journey.” 

Matt Benyon, group CEO for Easyfairs, commented: “It gives me great delight and pride to hand over the baton of the UK & Global region after 15 years. Alison is the perfect choice to continue the next phase of the region’s growth and innovation, with her extensive experience and knowledge of the exhibition sector, collaborative leadership and proven track record of running successful and ‘visit the future’ events. This appointment allows me to focus exclusively on my group CEO responsibilities, which include driving our overall growth and accelerating our M&A strategy.”