Tarsus Group has acquired the TyreXpo series of events from Singapore-based organiser SingEx.
The biennial event is held at Singapore EXPO and the 2019 edition attracted over 200 exhibitors and 2,500 visitors.
Terms of the deal were not disclosed.
Market conditions in recent years have led to many key tyre manufacturers investing heavily in East and South Asia. The region now accounts for more than 50% of global tyre manufacturing.
Tarsus Group CEO Douglas Emslie commented: “The TyreXpo series acquisition aligns with our approach of investing in high growth opportunities and markets. This is an exciting vertical for Tarsus and complements our existing presence in automotive industry events.”
Tarsus Asia CEO, Nino Gruettke commented: “The Tarsus Asia team are excited to roll out the next phase of development for TyreXpo series – a key priority will be to bring the world’s leading buyers to Singapore and truly internationalise the event.”
The next edition of TyreXpo Asia is scheduled to take place in March 2021 at the Singapore EXPO.