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Clarion Energy rebrands Utility Week & POWERGEN to Enlit

Global exhibition organiser Clarion has today (13 November) unveiled Enlit as the new name for European Utility Week and POWERGEN Europe.

Clarion Energy Executive VP & global MD Duncan Reid made the announcement at POWERGEN Europe at Paris Expo Porte de Versailles.

Clarion says the decision was taken because the lines between energy events and the journey from source to generation and grid to consumer were becoming ‘blurred’.

Clarion enlisted the help of Larsen Energy Branding over the past six-months to create what it says is the world’s only inclusive guide to the energy transition.

Reid said: “Enlit is a fantastic new brand for what is the most important and comprehensive event portfolio for the global energy industry. Over the next 12 months, we will roll out Enlit across three continents to unify seven brands: Power & Utilities Australia, Australian Utility Week and POWERGEN Australia in Melbourne in August, Asian Utility Week and POWERGEN Asia in Jakarta in September and European Utility Week and POWERGEN Europe in Milan in October.” 

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The company explained that visitors to Enlit will be able to enjoy a new and immersive experiences with content created specifically for tomorrow’s new energy professionals; while exhibitors will have access to the people driving the future of the industry and the ability to reach a global audience under one brand.

European Utility Week & POWERGEN Europe director Paddy Young said: “The energy transition is defining the way we harness, trade, deploy and use energy, which is changing radically, rapidly and continuously.

“From source to generation, to grid to the consumer, the boundaries of the sector are blurring, and this evolution is being shaped by established players, external disruptors, innovative start-ups and the increasingly engaged end-user. Enlit will bring together all of these influencers to seize current opportunities, spotlight future ones, and inspire the next generation to join the journey.”

Enel Foundation, the non-profit research and education organisation created by the Enel Group, which joined forces with Clarion as exclusive Global Knowledge Partner of the Power and Energy event series, welcomed the change. Carlo Papa, director of Enel Foundation, said: “In this historical moment for our industry and our planet, getting stakeholders to unite behind accelerating the clean energy transition without leaving anyone behind is a global priority and Enlit perfectly represents this convergence space.”

POWERGEN and Utility Week events in Africa and India are currently mid-cycle and Clarion says it is likely that over the next 12 months these two shows will also be rebranded Enlit. 

Clarion’s power shows in the US – HYDROVISION International, DISTRIBUTECH International and POWERGEN International are not end-to-end events and Clarion says it has, therefore, no plans to rebrand them.

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