IBTM China has revealed details of its brand new Technology Zone, which will be in place for the 2019 show from 28-29 August in Beijing.
The Zone will see IBTM China partnering with DAHLIA+ Agency to deliver an interactive educational experience for exhibitors, hosted buyers and visitors.
The Technology Zone will feature a stage for event technology and design experts to share their latest concepts and ideas. It will also include a tech bar run by the professionals at DAHLIA+ Agency.
The bar will provide answers to questions about professional branding, social media usage, digital marketing and tech solutions. Select technology-focused exhibitors will be able to display their products in the zone, and deliver presentations showcasing their latest concepts and ideas.
There will also be guided event tech tours specifically tailored towards the needs of hosted buyers, to help them plan and execute outstanding events and establish strong business modules.
Nicole Ci, Event Manager, IBTM China, said: “We’re thrilled to be collaborating with DAHLIA+ Agency for our new Technology Zone at IBTM China this year. With technology playing such a vital role in our industry as well as an increasing role in our lives, the new Technology Zone will provide attendees with access to expert knowledge and advice, as well as showcasing the latest technology-focused exhibitors.
“DAHLIA+ Agency’s experience and expertise will help attendees understand the full extent of opportunities around technology in meetings and events and help them stay at the cutting edge of the latest industry trends and technological developments.”
Dahlia El Gazzar, Founder of DAHLIA+ Agency (pictured), commented: “Technology and our digital world is constantly evolving and quickly. Here’s our constant at the moment: event professionals are always in need of the right mix of education, peer-to-peer sharing of best practices, and connecting with different tech solutions personally.
“We are looking forward to offering this experience with IBTM China at the Tech Zone and building on this experience in future years.”