UK-based organiser Mack Brooks Exhibitions has announced a new partnership with German ticketing and registration tech company ADITUS GmbH.
Mack Brooks will be using ticketing, exhibitor management and admission solutions from ADITUS for seven trade fairs in Germany and Switzerland.
Liljana Goszdziewski, Exhibition Director at Mack Brooks Exhibitions, commented: "One of the convincing factors was that ADITUS offers comprehensive, tailor-made solutions for the complex German-speaking trade fair market, and combines this with a high level of service for us as organisers. We are looking forward to a long-term partnership".
ICE Europe and CCE International are the first trade fairs where both partners will work together, followed by Fastener Fair Stuttgart and PSE Europe - all in March 2019. Visitors and exhibitors will experience digitalisation of entry processes, which will allow them to check in online and through self-service.
ADITUS will provide Mack Brooks with a "complete ticketing package" including cash registers on site and onsite registration, in close coordination with the project team.
Sebastian Grein, Head of Business Development at ADITUS, said: "I am delighted that we were able to secure Mack Brooks, a renowned international player, for us. Partnering with Mack Brooks is strategically important for us and holds a lot of potential. With our latest client, we underline our ambition to expand our market leadership in German-speaking countries on an international level in the mid-term.“
