Annual Shanghai-based travel trade show, Shanghai World Travel Fair (SWTF), concluded its 15th edition on 27 May 2018.
SWTF is co-organised by Shanghai Municipal Tourism Administration and Europe Asia Global Link Exhibitions – EAGLE (a company of Italian Exhibition Group, IEG, and VNU Exhibitions Asia) in cooperation with Shanghai International Convention & Exhibition Corp., Ltd
The show closed with the signing of a strategic partnership established between EAGLE and the Shanghai branch of China International Travel Service (CITS) Group Corporation, one of China’s largest and most influential tourism enterprises.
The companies entered into a mutual endorsement agreement with the purpose of strengthening their cooperation on the Chinese and international markets.
The focus will be on the further development of the B2B segment of the SWTF as well as close cooperation on projects related to the inbound tourism industry in China, a sector which will also have an important role at the Travel Trade Market – the new B2B travel show organised by EAGLE in Chengdu, Sichuan, 5-7 September 2018.
The agreement was signed by the chairman of EAGLE, Mr. Emanuele Guido, who is responsible for the international and national business development of IEG and Mr. Lu Jun, the VP and GM of CITS Group Shanghai. It is the first in a series of key partnerships in line for EAGLE’s development plan in the tourism sector in China.
Some 750 exhibitors and co-exhibitors from 53 different countries exhibited their attractions, resources and travel services at the show, which ran as a B2B and B2C format, with the first two days dedicated to trade visitors only, and the last two days also open to the public; 11,925 visits were registered by trade visitors during the first two days of the show, whereas visiting end users totalled 43,820.
Argentina, Bulgaria, Canada, Cuba, Czech Republic, Egypt, Finland, Iran, Italy, Japan, Malaysia, Mongolia, Norway, Mariana Islands, Russia, Switzerland, Sri Lanka, Tunisia and Peru were among the international destinations that showcased their country’s attractions.
The 16th edition of the show will take place again in the city of Shanghai in May 2019.
