UFI — The Global Association of the Exhibition Industry— announced, on 23 January 2018, the launch of its revamped industry-focused blog, entitled “UFI Blog”.
This newly redesigned blog offers quick and easy access to articles on trending topics and features, and direct access to an online community of industry peers. It has been designed and implemented based on feedback from industry professionals and blog creation experts.
“From its beginning, the UFI blog has always been appreciated for providing a platform for exchange among industry peers and we continue to stimulate the exchange among experts. Over the years, the ways that readers use blogs have changed as digital solutions have evolved alongside online communities. This evolution created not only a possibility, but also a necessity, for us to revamp the blog", says Angela Herberholz, UFI’s marketing and communications manager.
Built from the ground-up with the needs of the global exhibition industry in mind, UFI is pleased to present the UFI blog with clean, uncluttered design, improved functionality and rich, enhanced content. Designed and structured to mirror the value and resources of the exhibition industry, the newly revamped UFI blog will provide you with specialised, thought-provoking content.
UFI’s blog features a variety of in-house contributions and guest blogs from industry experts, with content covering the exhibition industry in the Americas, Asia-Pacific, Europe and the Middle East-Africa as well as topics around digital innovation, human resources, marketing, operations & services and sustainable development. The blog encourages best practices sharing and presents UFI updates and research.
Old VS. New
Readers can look forward to enjoying numerous upgraded functionalities and characteristics. For starters, the performance and responsiveness of the blog have been optimised for use across all devices. The layout has been redesigned to be more user-friendly and easier to navigate, facilitating the discovery of hot new topics and also permitting users to delve into the UFI blog archives. In addition, content has been tagged and categorised, and a new search function allows users to search articles and other content by author or category. Lastly, search engine optimisation (SEO) methods have been applied, RSS feeds activated and enhanced social media shares created.
Click here to discover the redesigned and revamped “UFI Blog”.
