Sands Resorts Macao Hosts has delivered its first ‘The Ultimate Download, a meetings and events destination’ tour for international meeting convention and exhibition professionals.
Sands Resorts Macao hosted a four-day familiarisation experience for 150 professionals including 20 media from around the world to highlight the latest range of offerings at the integrated resorts’ seven hotels, as well as Macao’s wider cultural and heritage attractions.
Attendees hailed from Australia, USA, New Zealand, Europe, Japan, Korea, Singapore, India, Israel, the United Arab Emirates, Taiwan, Hong Kong and China.
The event, which was two years in the planning, incorporated numerous activities across the four days, including sales presentations from The Venetian Macao; The Parisian Macao; Four Seasons Hotel Macao, Cotai Strip; The St. Regis Macao, Cotai Central; Conrad Macao, Cotai Central; Holiday Inn Macao, Cotai Central; and Sheraton Grand Macao Hotel, Cotai Central. Topics included updates on all of the entertainment, dining, transportation, retail, audio-visual available to meeting organisers.
Ruth Boston, SVP, marketing and brand management, Sands China said: “The Ultimate Download – Asia’s Leading Meetings & Events Destination has offered a great opportunity to showcase not only our world-class hotels, but also everything we can deliver in the meetings, conference and incentives arena. Nowhere else will you find seven international hotels with 13,000 guest rooms and suites, 850 stores, 150 restaurants, three theatres, an arena and 150,000 square metres of meeting space all under one roof.
“One of the other key messages we wanted to get across to the participants was the wonderful culture and heritage of Macao, including its UNESCO world heritage sites. The event also allowed us to strengthen our on-going relationships and future cooperation with this influential group of convention and exhibition professionals from around the globe.”
The Ultimate Download kicked off with Bon Vivant – a French themed welcome cocktail party at The Parisian Macao poolside area. It also included Ultimate Connect, a mini-conference with Q&A sessions covering a range of meetings and events industry hot topics, Ulti-Mart which showcased Sands Resorts Macao’s properties and other offerings as well as Macao itself as a destination and Ultimate Chef, which saw delegates form teams to take part in a thrilling cooking competition.
The final event was Ultimate Show Time – a gala dinner which demonstrated Sands Resorts Macao’s range of products and services, including gourmet dining, world-class entertainment acts and audio-visual displays.
