IMEX America is to introduce a new service designed to help buyers at the show ‘match and meet’ other buyers.
The new service will be provided by networking specialists Zenvoy, and will use intelligent data profiling to facilitate face-to-face introductions between pre-registered IMEX America hosted buyers and buyer attendees.
The show organiser says the move was prompted by from the 2015 in Las Vegas, which revealed how hungry buyers are to connect directly with each other and expand their networks of potential professional support.
The organiser underlines the new introduction service will not affect appointment time between buyers and exhibitors on the show floor, as users will be guided to meet each other during coffee and rest breaks, or outside show hours at social events. They can also choose to connect online at any time.
The service launches in August and confirmed buyers will be invited to register with Zenvoy and complete a confidential online profile. Zenvoy will then match buyers who share business profiles. Matching factors include job title, nature of business, decision-making authority, geographical remit and number of years in the industry.
The service is event specific and data are entirely private.
Leo Gestetner, co-founder and CEO of Zenvoy said: “Zenvoy has proved highly effective in bringing people together not only at large events but even internally within major organisations. It’s a real icebreaker. We’re delighted to be helping IMEX and its attendees satisfy their express desire for help to ‘find their tribe’ during the show.”
Carina Bauer, CEO of the IMEX Group added: “We see this new initiative as a valuable way to make it easier for people to meet others with whom they have the most in common.”
