Dubai Business Events (DBE) and ICCA have hosted the first ICCA Middle East International Meetings Forum.
The forum was held from 18-19 May 2016 at Sofitel Downtown Dubai and attracted more than 180 participants from across the Middle East.
The event was organised as a precursor to the 2018 ICCA Congress, which will see an expected 1,000 global event leaders descend on Dubai.
Martin Sirk, CEO, ICCA, said: “The Middle East is growing at a rapid pace and establishing this forum gives us the opportunity to connect the region with our global network of practitioners, allowing for knowledge sharing and understanding the needs of the meetings business in a deeper way. Ahead of the ICCA Congress coming to Dubai in 2018, we want to ensure that we build up interest and capacity together with our local members and partners in the Region over the next two years.”
The forum attracted over 20 speakers and global meetings industry experts, who discussed global trends, the importance of destination teamwork and industry collaboration, and the competitiveness of the Middle East region as a stepping stone to booming markets in the Middle East and Africa.
