Following Cvent’s US$1.2bn sale, David Chalmers, marketing director of Cvent Europe has told EW that Augmented Reality will revolutionise the exhibition industry.
We’ve already witnessed a huge leap forward in the AR use, and what started out as a futuristic phenomenon used by only a few is finally making its way from the mainstream world into events and exhibitions.
Before we know it we’ll be checking in at registration using automated face recognition, finding potential business leads using the power of AR and identifying and making instant business connections. Better still, we’ll be navigating events without having to refer to pocket maps or sign boards.
My prediction is that in 15 years time we’re all going to live in a world of events that have perfectly augmented vision.
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