The Iceland MICE sector reported 11 per cent growth in 2015 and 25 per cent since 2013.
The importance of the social and economic contribution of the MICE market has gained more interest among the Icelandic government, and that interest was reflected in the country’s minister of Industry and commerce Ragnheidur Elín Árnadóttir being asked to chair the Politicians Forum at IMEX 2016 in Frankfurt this week.
The country’s capital, Reykjavík has fast become a popular year round destination for meetings and events.
