Filmmaster Events and Whirlpool Corporation have worked together for the group’s debut at Eurocucina 2016 with four brands: KitchenAid, Whirlpool, Hotpoint and Indesit.
Filmmaster Events previously worked at IFA 2015, with an experience showing the stories of the brands - which are run by Whirlpool Corporation. It was appointed again for the 2016 event, which is now underway and runs from 12-17 April.
The concept 'Life is Live', is designed as a place where products can 'come to life' through interactive experiences and performances.
The stand included four areas dedicated to the four brands. On the top of the areas, four LEDs light the space as metropolitan billboards, showing the brands' products.
Whirlpool will present the 'Interactive Kitchen of the Future' as part of its presence. Meanwhile, visitors will have the chance to virtually cook with the new 'smart cook induction hob'.
Eurocucina takes place at the Milan Fairgrounds.
