AMERICAS – The 2015 edition of Latin American MICE industry conference World Meetings Forum (WMF) kicked off in Cancun yesterday.
The specialised meeting forum, organised by Mexican publisher and Mash Media media partner MasExpos, runs from 4-6 June at the Cancun Convention Centre, Mexico and brings together keynote speakers to discuss and analyse global trends in the business tourism and MICE industry.
The event features workshops, networking activities and meetings with international associations such as the IAEE, AMPROFEC, PCMA and PROEXPORT, as well as regional showcases and discussion and panels on local topics.
Sessions include The Evolution of Associations in North America and it Global Impact; How to Navigate Cultural Differences When Planning Global Meetings; Event Technology Status and Trends; and insight into the global strategy of DMCs and companies such as Maritz Travel.
Keynote speakers at the forum include the International Association of Exhibition Executives’ David Dubois, Maritz Travel president David Peckinpaugh, PCMA president and CEO Deborah Sexton and MGM Resorts International’s Michael Dominguez.
