AMERICA - World Travel Market (WTM) Latin America 2014 is introducing a dedicated Travel Technology Region to the exhibition floor for the first time.
The region will include some of the biggest names in the travel technology industry including Google and Tripadvisor.
The event, which takes place at the Transamerica Expo Center in Sao Paulo, 23-25 April 2014, will also feature an 'Innovation Zone' where companies will be giving brief introductions on new products and platforms, explaining how they work in an easy and accessible manner to delegates.
The new region for the second edition of the event follows on from the success travel technology has had at WTM Latin America's sister event WTM in London.
"I am delighted to be able to launch a new Travel Technology region to the exhibition floor," says WTM Latin America exhibition director, Lawrence Reinisch. "Travel technology is an increasingly important section of the industry and it is right that WTM Latin America gives it the dedicated focus that it deserves.
"At our sister event, WTM in London, the technology region grew by 70 per cent in three years before becoming a dedicated show in its own right," said Reinisch.
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