AMERICAS - The Las Vegas Convention and Visitors Authority (LVCVA) and the Consumer Electronics Association (CEA) have signed a Memorandum of Understanding (MoU).
It will see the World Trade Center Las Vegas and the World Trade Center Mexico City co-market under the World Trade Center brand.
The World Trade Centers Association encourages mutual assistance and cooperation among its members. In 2010, CEA was granted the rights to the World Trade Center Las Vegas licence and partnered with the LVCVA to attract more international visitors and trade events to Las Vegas.
“We are thrilled to continue our successful partnership with the LVCVA and the World Trade Center Las Vegas by expanding it internationally,” said Gary Shapiro, president and CEO of the Consumer Electronics Association, the organisation that manages and produces International Consumer Electronics Show (CES). “Together, we have focused the world’s companies on the many opportunities to do business in Las Vegas. Now we are expanding our business connections.”
Mexico is the number two source of international visitors to Las Vegas.
“For the Mexico City World Trade Center and the International Exposition and Convention Center WTC, this is a unique opportunity to develop a mutually beneficial relationship between two great business and tourism cities,” said Edward Kelley, General Director of the WTC Mexico City.
“Partnerships like this will help further position Las Vegas as a global business destination by leveraging the strength of the Las Vegas brand with the opportunities provided through the World Trade Center designation,” said Rossi Ralenkotter, president and CEO of the LVCVA. “These opportunities are critical as we move forward with plans for the Las Vegas Global Business District, a transformation project that includes major renovations to the Las Vegas Convention Center, including construction of aWorld Trade Center building.”
Las Vegas is the only destination in North America with a World Trade Center designation on the campus of a convention center. The LVCVA also has a Memorandum of Understanding with the U.S. Department of Commerce’s International Trade Administration to promote travel and tourism exports.
Caption: Image courtesy of Las Vegas News Bureau. L-R: Ari Hirschhorn, Mexico City Convention and Exhibition Center; Gary Shapiro, president and CEO Consumer Electronics Association; Edward Kelley, general director, WTC Mexico City; Rossi Ralenkotter, LVCVA president and CEO; Javier Trujillo, chairman, Las Vegas Latin Chamber of Commerce.
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