AMERICAS - Digital advertising company Townsquare Media has acquired trade show organiser MAC Events which has events in New Jersey, Virginia and Pennsylvania.
“To partner with a company that shares our vision, and who operate the premier media assets in our home market is the perfect way for MAC Events to thrive for the next 40 years,” said Kevin McLaughlin, a partner at MAC Events who will continue to operate the business on a day-to-day basis.
“I am excited about the future as the combination of Townsquare and MAC Events will strengthen both our offering for exhibitors and attendees,” he added.
MAC Events’ portfolio of consumer shows includes the Garden State Home Show, Jersey Shore Home Show, Ocean County Home Show, South Jersey Home Show, New Jersey Flower & Garden Show, New Jersey Women’s Expo and the MAC Events Home and Garden Show in Richmond.
The organiser also owns and produces the NJ Plants - Professional Landscape & Nursery Trade Show in association with The New Jersey Nursery and Landscaping Association and the Penn Atlantic Nursery Trade Show (PANTS) in association with the Pennsylvania Landscape & Nursery Association.
“We are excited to integrate MAC Events into our solutions for local and regional business owners who are searching for new ways to spend quality time with their customers and, as importantly, their prospects,” said Dhruv Prasad, executive vice president, Live Events for Townsquare.
He added, “MAC Events creates an inviting environment where thousands of attendees come to see new products, learn new techniques and research local service providers. And for decades, over 1,500 small and mid-sized local businesses have relied on MAC Events to help grow their business.”
MAC Events will maintain its current branding and will continue to book and produce the events.
In other news, the organiser of North America’s Fabtech 2013 has claimed a record breaking year.
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