ASIA - The Malaysia Convention and Exhibition Bureau (MyCEB) has revealed a 21 per cent increase in the economic impact of international events in 2013, compared to 2012.
The firm has released a review of its 2013 international events in the period of 1 January to 31 October 2013, and has shown that MyCEB won 118 event bids with a total estimated economic impact value of RM 770m (US$140m).
The review indicated that 42 of these wins were convention bids, marking an increase of 62 per cent from results for the entirety of 2012. To date, MyCEB has helped to secure the visit of 40,000 delegates to Malaysia over the next eight years, an increase of 14 per cent. The estimated economic impact of these conventions totals RM 460m, a 28 per cent increase from 2012 year-end results.
MyCEB says corporate meetings and incentives have also seen significant growth. To date for 2013, total delegate numbers have risen from 25,604 to 30,318, an increase of 18 per cent. The estimated economic impact value of corporate and incentive events has also increased from RM 274m to RM 310m.
Zulkefli Hj Sharif, chief executive of MyCEB (pictured) said: “2013 marks a very successful year for MyCEB and subsequently for Malaysia. These results are very encouraging, especially as 2013 hasn’t even come to a close yet so we hope to increase these figures even further.
“MyCEB is definitely putting Malaysia on the international events industry map and we will build on these achievements even further in 2014 as we gear up our Visit Malaysia Year 2014 campaign and also look to attract other events such as exhibitions."
MyCEB recently appointed Winnee Lim as the new sales manager of exhibitions.
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