EUROPE - Reed Exhibitions Deutschland has claimed this year’s Viscom Dusseldorf broke exhibitor records with a seven per cent rise in numbers.
The organiser said 350 exhibitors showcased their products and services, up from 327 at the Frankfurt event in 2012.
The visitor number also grew, with a total of 13,277 attending the event compared to 12,100 at the 2012 show.
“Viscom has definitely reached the goal we’ve steadily worked toward in the past seven years – developing it into a 360-degree trade fair covering all aspects of holistic marketing and visual communication,” said event director Petra Lassahn.
The “Viscom World of Inspiration” took place on 7-9 November at the Düsseldorf Exhibition Centre, and presented latest best practice examples from store design, POS marketing, digital signage as well as printing technology, packaging and object design.
“Viscom, thanks to its repositioning, now appeals to the entire spectrum of visual communication in design and brand communication,” said Reed CEO Hans-Joachim Erbel.
Reed has revealed that “Inspiring your business” will be the new theme for next year’s event, set to take place at the Exhibition Centre Frankfurt from 5 to 7 November 2014.
The organiser said Viscom will be structured into six core segments: Large format printing, signmaking, digital signage, POS display, POS packaging and object design. The new profile will be reflected in the hall layout where Viscom will occupy both levels of Hall 3, with the six theme worlds being clearly distinguishable as a result of the layout.
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