UFI partners with GenieConnect on mobile apps for events

WORLD - Global exhibition association UFI has signed an agreement with GenieConnect to develop mobile apps for future UFI events.

The UK-based event technology provider has designed the apps and web portals to support the participation of event organisers, corporations and associations at UFI events worldwide.

According to GenieConnect, the new UFI event app has been designed to improve delegate interaction, help information flows, improve the attendee experience and drive networking opportunities.

“We’re excited at the ease for developing business contacts that is afforded by the GenieConnect app and desktop portal,” said Paul Woodward, UFI managing director. “Whether a member is using an iPhone, Android or desktop PC, this new service will facilitate connections among old UFI friends and new business contacts.”

The GenieConnect app will be active at UFI events in Bangalore, Doha, and St Petersburg over the next year, as well as the 80th UFI Congress to be held in Seoul in November.

“We are delighted to be partnering with UFI, to bring the benefits of our solution to the delegates at their events, both by providing an event app and web portal for use at the 80th UFI Congress, and also attending the congress ourselves,” Giles Welch, CEO of GenieConnect said. “We are looking forward to a long-lasting partnership with UFI.”

UFI has recently revealed its UFI CEO Forum has merged with UK events company tfconnect’s Global Event Summit.

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