EUROPE - N200 has signed an agreement with Amsterdam RAI to provide its new Visit Connect and Visit Intelligence software to all of the venue’s exhibitions.
According to the event registration, ticketing and data intelligence company, Visit Connect will help exhibitors to manage lead generation while Visit Intelligence will provide organisers with valuable insight into visitor behaviour and preferences. This will help them to increase their value proposition.
“Amsterdam RAI customers can measure the concrete effect of marketing campaigns well before the event, then use the software to conduct a much more focused and profitable follow-up campaign,” said Bart van Bijnen, CEO of N200.
“Higher returns are possible – and we are very pleased with the decision by Amsterdam RAI to invest.”
The venue carried out a pilot project Visit Connect during the Safety & Security Amsterdam (SSA) 2013 exhibition, where a total of 10,000 leads were recorded, and 86 per cent of the exhibitors used the Visit Connect platform during the exhibition.
“We are constantly on the lookout for new internal and external connections in order to further enhance our services,” said Ids Boersma, director of RAI Exhibitions.
“Visit Connect is a customer-targeted solution that makes a major contribution in this context. Visit Connect makes it easier both to assemble sales leads and to present the results in a clear fashion.”
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