EUROPE - The organiser of the Swedish International Travel and Tourism Trade Fair (TUR) has expanded its sales and exhibitions team with two key appointments.
Farhad Kakavand has been appointed as the new exhibition manager, replacing Lisa Callert who will take on a new role as business manager with overall strategic responsibility.
Former assistant exhibition manager Kakavand joined the TUR team in 2011 and brings experience as a lecturer at the West Swedish Sports Confederation, marketing manager at the Basketball Shop Europe and project manager at Idrottens Spel Sport Games.
“I intend to continue the development project we began a couple of years ago to create a venue for the industry and the public that stimulates business and networking, while providing knowledge and inspiration,” he said. “This enhances our sales strength and allows us to strengthen specific focus areas. We particularly want to give the trade days a further boost. But we’re not changing the actual format, with a straight B2B section and a big public focus at the weekend.”
Callert said she will still be an active member of the TUR team, “but my focus will be on strategic issues and on developing the fair concept, while Farhad is taking over the operational responsibility for TUR."
The next TUR takes place at the Swedish Exhibition and Congress Centre in Gothenburg from 20 to 23 March 2014.
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