EUROPE - Diversified Business Communications UK is launching a new pavilion at this year’s Nordic Organic Food Fair as the team reports a strong international exhibitor uptake.
The new pavilion will be hosted by marketing association Agrarmarketing Mecklenburg-Vorpommern, which will be promoting organic food and drink products from the Mecklenburg-West Pomerania region in north-east Germany. It joins previously announced pavilions from the UK’s Soil Association, Biodynamic Demeter, and KRAV.
The organiser claims the event is on track to sell out over a month before its launch event, at MalmöMässan in Malmö, Sweden, on 20-21 October. The event is co-located with Natural Products Scandinavia, which was named Best International Launch at the UK’s annual Exhibition News Awards earlier this year.
More than 4,000 visitors are expected to attend, up from 2,009 that attended the first show last year. Around 300 exhibitors will be showcasing their products and services, compared to 175 exhibitors last year.
“The show’s strong exhibitor uptake - particularly from outside Scandinavia - reflects the important role that this region now plays in many international company’s expansion strategies,” said a spokesman from the organiser. “With many looking to fill the significant - and growing - demands for organic food from countries like Sweden, where imports account for around 50 per cent of organic sales.”
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