AFRICA - The launch of Africa Travel Week next year will see 500 dedicated travel industry specialists in more than 12,000 scheduled business meetings, according to Reed Travel Exhibitions (RTE).
The inaugural event will comprise three shows from 28 April to 3 May 2014 at the Cape Town International Convention Centre, including World Travel Market Africa (WTM), Incentive, Business Travel and Meetings Africa (IBTM) and International Luxury Travel Market Africa (ILTM).
“Reed Travel Exhibitions has a portfolio of market leading events where the hosted buyer format is at the core of the shows,” said Africa Travel Week portfolio director Craig Moyes.
“We will focus our efforts through a global network of specialists in researching, identifying and inviting the highest quality buyers to each of our events, specifically targeting a greater proportion of buyers from established source markets including the US and Europe at Africa Travel Week, as well as emerging international markets including Asia-Pacific and Latin America.”
Of the 500 dedicated travel industry buyers and specialists from over 30 key source markets, 300 will feature at WTM, 150 at ILTM, and 50 at IBTM.
According to the organiser, Africa Travel Week will have the largest ever programme of business opportunities for the industry in Africa. Following the global RTE Hosted Buyer formula, these pre-qualified buyers will meet with their suppliers of choice throughout Africa Travel Week 2014 in over 12,000 pre-scheduled, targeted business meetings.
“RTE is committed to the African continent and its future as a global player in the leisure, business and luxury tourism sectors,” said RTE managing director Richard Mortimore.
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