EUROPE - Hamburg Messe and Messe Frankfurt have teamed up to co-organise regional purchasing events held at the venues in January and July every year.
Following the recent relocation of Hamburg Messe’s lifestyle Early Bird event from Hamburg to Hannover, the organisers have decided to conduct future regional cooperation, with the next event planned for 11-13 January 2014.
A letter of intent was signed by the CEO of both companies, Bernd Aufderheide, president and CEO of Hamburg Messe and Detlef Braun, managing director of Messe Frankfurt in Hamburg.
“It is our intent to utilise this opportunity to offer a service to this industry,” said Braun. “The trade fair companies in Hamburg and Frankfurt complement one another with their expertise and the trust that they enjoy in their relevant industries. We are convinced that we can provide exhibitors and visitors with an attractive offer at a well-proven location.”
Messe Frankurt recently reported US$669.5m in sales in 2012, claiming its long-term operational measures have further strengthened the group’s global market position.
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