AUSTRALASIA -The organiser of the Australian Business Events Expo and co-located ‘Sydney’s Event Showcase’, has signed up an entertainment showcase featuring some of the contestants from the popular Australian TV singing competition, The Voice.
Rob Edwards, Nick Kingswell, Ben Goldstein and some of the favourites from last year’s show, Ben Hazlewood, Fatai and Brittany Cairns are all performing at the event industry tradeshow in August.
Corporate entertainment is listed as one of the hardest aspects of an event to trial and buy, and this year’s entertainment showcase has been designed to provide event managers with the opportunity to see and hear the acts, effectively trying before investing.
Harris Meitanis, MD of Apples & Pears Entertainment who manage the acts, has designed a line-up that promotes the variety of acts available for corporate events.
“The artists we’ve secured, although all professionals in their own right before appearing on the show, are now in demand and have been able to fill the commercial void that has existed in the past between professional non-celebrity artists and pure celebrity talent,” says Meitanis.
Event director, Karen Krieger, adds: “Having such an assortment of acts on offer this year, along with six stars from The Voice, showcases just how strong and vibrant the events industry is. Event managers need to see entertainment acts live to get a real feel for who they are and what they offer; it is for this reason that we offer diversity.”
Other artists at the Entertainment Showcase this year include Wildmare Violin; Band of Giants; Wonderbrass; Qsound; Dolce Noir; and Sincopa Trio.
Sydney’s Event Showcase will be held at the Sydney Convention and Exhibition Centre, 14-15 August, 2013. It is co-located with the Australian Business Events Expo.
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