EUROPE - German promotional products exhibition PSI is developing its 2014 trade show experience with a ‘products presentation’ entrance area.
The 52nd exhibition, which takes place on 8-10 January 2014 at the Düsseldorf Exhibition Centre, has revised its hall planning to accommodate exhibitors’ promotional products at the entrance of the venue.
Reed Exhibitions said product presentations will line the visitors' path into the halls. The Product Avenue will offer promotional products for visitors to take away. Giant-sized welcome banners advertising the product premieres at the exhibitors' stands will also feature in the entrance area.
The 2013 show expanded its technology and education sectors, attracting more than 960 exhibitors and 20,000 visitors.
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