AMERICAS - Reed Exhibitions has extended its event portfolio in the Mexican market with the acquisition of Expo Nacional Ferretera, in Guadalajara.
The organiser claims the acquisition brings with it more than 1,300 exhibiting companies occupying 50,000sqm and 80,000 buyers from 30 countries.
Founded in 1989, ‘the largest event in Mexico and the Latin America market serving hardware, construction and electrical markets’ follows Reed’s acquisitions of Mexican safety show Expo Seguridad, and international food event Alimentaria over the last year.
"Mexico is an attractive, long-term market for Reed Exhibitions…we are in a position to build the infrastructure necessary for developing a business platform to serve the Mexican market and help Mexican companies to expand their businesses internationally," said president of Reed America Chet Burchett. "This was the critical step to propel our plans."
The organiser’s executive vice president Nan Walsh, said the location of Expo Ferretera in Guadalajara is important. "It's a great location for events and we now are operating in both Mexico City and Guadalajara," she said. "We now have an opportunity to build deeper relationships in two of the country's most important cities for trade shows and to better participate in the markets we serve today... as well as those we hope to serve in the future."
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