ASIA – The Indian division of German organiser Messe Frankfurt has formed a strategic partnership for trade shows in the Indian market.
Messe Frankfurt Trade Fairs India and Business Broadcast News have signed a memorandum of understanding (MoU) as part of a strategic partnership to introduce a series of trade shows in the region.
Through the new partnership, Messe Frankfurt hopes to develop exhibitions in India around various themes including infrastructure development, power and energy as well as telecommunications.
Business Broadcast News is associated with Reliance Broadcast Network, part of the Reliance Group of India. It owns and manages a portfolio of media vehicles across the country, covering everything from radio and television to print and digital media. The strengths of all the companies seamlessly integrate to offer the market pioneering and novel fairs, which make for an excellent businessopportunity.
Messe Frankfurt Trade Fairs India MD, Raj Manek (pictured), said in order to continue growth and tap emerging opportunities in the country, it is “imperative” it forms strong alliances with strategic partners.
“We have received fantastic support from government departments and industry associations and believe this will now only increase and further enhance after our tie-up with experienced powerhouse Business Broadcast News, which will enable us to reach these new sectors in India and install both the heritage and proven professionalism of the Messe Frankfurt brand within this market,” he said.
Business Broadcast News, through its brand Bloomberg TV India, is the nation’s premier business news channel and, according to Messe Frankfurt, sits among the most influential channels in the country. The channel covers key strategic industries vital for India’s future and growth.
“We entered this new partnership because we truly believe Messe Frankfurt is committed to the India market,” said Sriram Kilambi, president of Business Broadcast News. “They offer professional platforms which have been proven again and again to be effective, informative and well-rounded. Our goal is to present Messe Frankfurt a better understanding of key growth areas in India’s economy and ultimately work together to conceptualise and ideally position our joint exhibitions as the leading events within the chosen sectors.
“Through our extensive network of media channels and products, as well as our knowledge of the Indian business needs, Business Broadcast News plans to grow our influence in the Indian exhibition industry.”
Messe Frankfurt achieved what it claims is the highest annual sales revenue of any German organiser with €538m (US$719m) for 2012.
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