AMERICAS - Deutsche Messe is expanding its activities worldwide with a North American edition of its power transmission and control technology show, MDA.
MDA North America will take place from 8 to 13 September 2014, taking place parallel to the International Manufacturing Technology Show (IMTS) in Chicago.
The launch follows another Deutsche Messe debut, Industrial Automation North America, which premiered there last year.
“The success of Industrial Automation North America showed that the core competence from the Hannover Messe portfolio perfectly complements the machine tools fair IMTS,” said Deutsche Messe board member Andreas Gruchow.
“Nothing demonstrates our commitment to developing activities in North America better than MDA North America, which will serve as a perfect platform for exhibitors from power transmission and control technology on one of the biggest markets in this sector.”
According to Deutsche Messe, Germany is the American market’s foremost supplier of products in the power transmission and control technology sector. More than a fifth of total power transmission and fluid technology USA imports, valued at €9.5bn (US$12.8bn), came from Germany, followed by Japan (18.2 per cent) and China (14.1 per cent).
“In absolute terms, the value of exports to the USA in this sector in was more than double the figure for 2001. In fact, following the economic shock of 2009, business had already rallied sufficiently in 2010 to have reached the same level as in 2008, before the crisis,” said senior executive of the German Engineering Federation (VDMA) and head of the VDMA’s power transmission and fluid power divisions, Hartmut Rauen.
“The figures for 2012 suggest further growth – which is why we welcome MDA North America as an additional platform for our successful overseas business.”
Last year Deutsche Messe acquired a majority share in Mannheim-based trade fair organiser Spring, a specialist in education and human resources.
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