EUROPE - Exhibition industry veteran Roger Shashoua is following the launch of his new exhibition and conference company with the development of a tranche of new 'intelligent' multi-platform events.
Following eight months of intensive research and a launch period, IPR Events, a part of Shashoua’s IPR Connections Group, is now building its portfolio with new UK events ahead of a potential sale in 2015.
IPR Events launched London’s first patent summit and exhibition in October, followed by a UK infrastructure conference and exhibition in December. The company has now grown from two events in 2012 to four events in 2013, with eight events projected for 2014.
“The objective is not to expand into a big group,” said Shashoua, pictured, “ but to develop an events company that is successful, profitable and with a proven capability for strong growth – one that others will be interested to acquire when offered to the trade in 2015."
This year, IPR’s event calendar includes the Global Infrastructure Investors Summit on 24 April; Data Risk Management for Financial Services Summit & Expo on 3 June; the second London Patent Summit and Expo on 7-8 October and the second UK Infrastructure Conference and Expo on 2–3 December.
Shashoua, winner of the first Exhibition News Pioneer Award, said the growth of the business lies in the development of standalone ‘intelligent events’, built around the vital synergy of multiple platforms.
“IPR Events’ live and digital platforms will deliver strong, meaningful programmes to complement even stronger expos featuring industry leading companies and organisations,” he said.
To this end, IPR Events recently appointed Stanislava (Slava) Blagoeva as CEO. Blagoeva has 30 years of experience launching and delivering successful events and now leads a team of entrepreneurs, producers and project directors tasked, as she told EW, “With finding a fresh approach to a market many of us considered tired and exhausted”.
Shashoua claims that with the slowdown of the British economy, fresh opportunities exist for entrepreneurs to enter and to take market share while others abandon theirs or otherwise slow down.
“The cost-effective participation at IPR’s events has already generated real sales for hundreds of products and services,” said Shashoua. “Through IPR Events, clients can connect directly with regulators, buyers, investors and business partners under one roof and across multiple platforms.
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