AMERICAS - Mack Brooks is launching an international expo programme and online platform focused on the industrial water and wastewater industry.
Industrial Water Solution (IWS) Expo Summits will debut in Sao Paulo, Brazil from 29-30 October 2013 and is the result of industry consultation, the organiser said. The South American event is the first in a series of launches planned across multiple territories from 2014.
The organiser aims to draw together leaders, innovators and early adopters in the field for industrial sectors such as oil and gas, pharmaceuticals, mining, chemicals, metals, food and beverage, textiles, microelectronics, pulp and paper and automotive, to share best practices and roadmaps on dealing with the impending global water crisis.
IWS Expo Summits director Paddy Young explained that by 2030 the world’s water supply will only meet 60 per cent of demand, with industry being responsible for 25 per cent of global water consumption. Brazil was chosen as the best place to kick off the event as its industrial water and wastewater market is set to nearly double in the next five years.
“It is clear we need a focused platform that will facilitate an ongoing dialogue between the water sector and the relevant industries while enabling innovations that respond to the challenges,” Young said.
“Although the industrial sector is the fastest growing water-related sector in pure business terms, there is currently no event that deals with this topic adequately. IWS Expo Summits is the answer.”
The new event will differ from other general water forums by providing practical solution-focused information, Young claimed. Mack Brooks is establishing regional development boards of industry experts to help steer the content and direction of the Expo Summits.
In other news, Mack Brooks is launching its Blech trade show into China next year. The biennial event will take place at the Suzhou International Expo Centre from 14 to 16 May 2013.
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