EUROPE - Former ADNEC founding directors Paul Vincent and Sue Howarth have joined forces to form a new exhibition and events consultancy in the UK.
The forecaster and marketing agency, ExpoEye, brings the pair together for the first time since working together in Abu Dhabi at the Abu Dhabi National Exhibitions Company. They previously spent 10 years as MD and key account director respectively at the NEC Group in Birmingham.
ExpoEye will offer their expertise to customers primarily in the UK and aims to help them make fully informed decisions about their events.
“Our experience and knowledge of the industry puts us in a unique position to be able to help our customers,” said Howarth. “We work with CEOs who want to learn more about the possibilities of a new region, with exhibition directors who need to understand what is likely to happen with their event, and with MDs looking to understand more about their return on investment.
“We also work with venues and their stakeholders across a range of requirements, such as a general health check of their events portfolio or an economic impact study.”
The new company claims it will take many of the techniques used in Internet search marketing and investment banking and use them in an innovative way for the events industry. Products on offer include Voyance, a multi-sourced research and analysis which predicts future event,exhibition and venue performance; Foresight, an in-depth feasibility product that includes competitor analysis; and other trend, market intelligence, information reporting and real-time media monitoring.
Vincent claimed innovation is at the heart of the business. “Over the last 12 months we’ve been working with senior figures within the industry to develop a proposition which removes the element of guesswork from key decisions and is far beyond anything currently available to organisers or venues.
“ExpoEye uses innovation both in terms of the tools we have created and how we use them.”
Earlier this year ADNEC appointed former Suntec Singapore CEO Pieter Idenburg as its new Group CEO.
Any news? Contact exhibitionworld@mashmedia.net
