EUROPE - The UK is sending a trade delegation comprising companies in the creative industries to Brazil in a bid to demonstrate UK creativity and boost trade.
The trade mission, driven by UK Trade & Investment (UKTI), will see the companies represented come face to face with Brazilian companies, as well as being given an audience with the Secretary of Culture for the State of São Paulo, Marcelo Mattos Araújo.
The UK companies include those from the film, TV, music and digital sectors; some of the UK’s most exportable industries.
Chief executive of UKTI Nick Baird said Brazil offers “huge opportunities” for British businesses.
“Exports of UK creative services total just under £9bn and British creative influence, including in Brazil, is highly regarded,” he said. “The international success for TV series such as Downton Abbey, to films like the Harry Potter series and the popularity of British music overseas is proof of this.”
“This year the eyes of the world have been on the UK for the London 2012 Olympic and Paralympic Games and our creative industries, showcased so brilliantly by Danny Boyle at the London 2012 Opening Ceremony, are generating an even greater buzz. The time is right to trade with our international partners. “
Earlier this year, UK-based business facilitator Trillium Partners entered into a strategic partnership with Base Capital Partners (Base), an independent corporate finance advisory firm headquartered in Rio de Janeiro, Brazil.
Base claims to have strong relationships within the Brazilian corporate community, in particular the media sector; a key area of focus for Trillium Partners.
The Brazilian creative sector accounts for 2.5 per cent of Brazilian GDP, and grew around 500 per cent in the last decade.
In January 2011 a Creative Industries Secretariat was created in Brazil by President Dilma Roussef to further increase the growth in this sector.
According to a report written by the UK’s Economist Intelligent Unit and commissioned by UKTI, PriceWaterhouseCoopers research shows Brazil’s total spend on media and entertainment grew by 56 per cent between 2006 and 2010, compared to just seven per cent in Germany and eight per cent in the UK.
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