EUROPE - Turkey will be the official partner country at PSI 2013, the international trade show for promotional products.
The event, held at the Düsseldorf Exhibition Centre from 9 to 11 January, attracts more than 1,000 exhibitors every year. Turkey is the second-largest international exhibitor group at PSI, an important partner for the promotional industry located at the gate to Asia. At the last event 60 exhibitors came solely from Turkey.
Bilateral trade relations between Germany and Turkey are strong, with Germany traditionally Turkey's most important trading partner. Ten per cent of Turkish foreign trade is generated with Germany.
“We developed the idea of an official partner country for the trade show to emphasise and support the international nature of PSI by a variety of measures,” said director of event organiser PSI Michael Freter. “For the premiere, we were pleased to choose Turkey, which is one of our most important partners, and we look forward to continuing our close cooperation.”
PSI previously reported the 50th edition of the promotional merchandise event is redefining itself by targeting international associations.
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