AUSTRALASIA - The inaugural Australian edition of Diversified Business Communication’s food and drink trade show lunch! has concluded successfully in Sydney.
The event, which took place at the Royal Hall of Industries on 6-7 August, drew 120 exhibitors and an audience of 3,674 trade buyers, exceeding expectations, according to Diversified.
“The success of lunch! was the result of a compelling concept combined with a consistent and powerful marketing message,” said exhibition manager of lunch! Australia, Sophia Burton. “The launch has followed the successful, multi-award-winning format developed over the past few years at the original London event and it was a huge success.”
The UK edition of lunch! UK won the Association of Event Organisers (AEO) Trade Exhibition Show of the Year (under 2,000sqm) Award in 2010 and 2011, and the AEO Marketing Campaign of the Year in 2012. The fifth edition of the UK edition takes place next month at the Business Design Centre, London, on 20-21 September.
Dates for lunch! Sydney 2013 will be announced shortly.
Diversified Business Communications added the Tri-State Food Expo to its American portfolio earlier this year.
Any news? Contact exhibitionworld@mashmedia.net
