EUROPE - The PSI Fair, the Advertising Specialty Institute (ASI) and SourcingCity have formed PromoAlliance, a new international partnership to identify and introduce best practices and market development concepts benefiting the US, UK and European promotional merchandise industries.
Promotional merchandise is a US$18.5bn industry in North America alone.
The new deal sees media, marketing and education organisation ASI join forces with Sourcing City, which serves the UK promotional merchandise industry, and PSI, the international network of thepromotional product industry. The latter hosts the PSI Trade Show in Düsseldorf each January.
The alliance was announced on the first day of the ASI Chicago trade show.
The promotional products industry alliance aims to introduce best practice, develop fresh market concepts, explain new marketplaces and foster education. All three founding members are committed to the efficient and effective distribution model of suppliers providing products and services to distributors and distributors.
“PromoAlliance will offer major benefits to PSI members within our business network including new ideas, inspiration and opportunities in the European market as well as within the transatlantic partnership,” said PSI director Michael Freter.
“PSI's distributors and suppliers will gain new market perspectives and sources of information. Furthermore the recognition of the PSI membership in the USA and UK proves the high quality standard of the PSI network.”
The PSI Trade Show in Düsseldorf posts international attendance figures of 20,000.
"We now work in a worldwide economy, so there is no better time to form a strategic alliance with respected global partners to improve and expand the promotional products marketplace," said president and CEO of ASI Timothy M. Andrews.
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