AMERICAS - A new partnership has been established in Brazil aimed at helping media companies find a route into the Brazilian marketplace.
Trillium Partners has entered into a strategic partnership with Base Capital Partners (Base), an independent corporate finance advisory firm headquartered in Rio de Janeiro, Brazil. Base claims to have strong relationships within the Brazilian corporate community, in particular the media sector; a key area of focus for Trillium Partners.
Base provides advisory services with regard to mergers and acquisitions, equity and debt fundraisings, financial restructurings and strategic planning; and private equity investment. The company is led by Paulo Rocha, who headed up the private equity group at Banco Banif in Brazil and previously held senior positions with Banco Santander and Banco Bozano, Simonsen.
Rocha commented: “Trillium Partners is a complementary firm to Base in terms of culture and sector focus. We see significant opportunities here in Brazil for overseas companies and are already working with Trillium Partners on specific initiatives.”
The partnership reflects increasing levels of investment by European media companies into Brazil, including live events specialists Clarion Events and Informa, as well as BBC Worldwide, Chime Communications, Fremantle, Pearson, Publicis, WPP and Zodiak Media.
Base recently advised on the sale of a substantial shareholding in Rádio MPB Brasil, a Brazilian radio company, to Grupo Bandeirantes de Comunicação, one of the largest media companies in Brazil.
“Base is one of very few houses that focuses on the media sector in Brazil and many of their contacts are now looking to internationalise their businesses,” said Trillium MD Hugo Montgomery. “We expect our clients and contacts to continue to seek opportunities in the faster-growth BRIC economies, and can now provide on-the-ground intelligence, advice and execution with our partners from Base.”
Informa Exhibitions subsidiary BTS has confirmed the delayed Ipex Digital Latin America will take place in Brazil at the end of the year.
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