AMERICAS – Informa Exhibitions subsidiary BTS has confirmed the delayed Ipex Digital Latin America will take place at the end of the year.
The inaugural show, which has been postponed twice will now take place at the Transamerica Expo Center, São Paulo, Brazil, on 2-5 October 2013.
Ipex Digital Latin America is hoped to follow the success of its established sister event Ipex, one of the world's largest English language events for the print, publishing and media industries, which takes place in the UK every four years.
Informa recently announced the relocation of the UK event to London’s Excel in 2014. The event attracts an audience of 100,000 global industry professionals, with more than 1,000 exhibitors coming together in 100,000sqm of floorspace.
Informa print group director Trevor Crawford said: “Our team has been researching this attractive and growing market for some time, consulting with manufacturers, suppliers, printers, associations and customers. From this, it has emerged that there is a clear gap in the market and need for a dedicated event that focuses on the opportunities for commercial printers within digital technology, and the whole print production workflow that supports it.”
The event will be complemented by a strong content programme with conferences and other learning opportunities on subjects such as variable data, applications, direct mail, cross media applications as well as colour management and web-to-print technologies.
Any news? Contact exhibitionworld@mashmedia.net
