AMERICAS - Messe Nuremberg has partnered with Francal Feiras to create a new platform for the organics business in Brazil.
The partnership will be effected in the next edition, which will take place in June 2013 and, they claim, make Bio Brazil Fair/BioFach América Latina the largest business platform for the organics segment in the country.
According to the International Federation of Organic Agriculture Movements (IFOAM), patron of all BioFach events, the world organics market yields a turnover of around US$60bn.
President of Francal Feiras Abdala, Jamil Abdala, said the partnership consolidates the role of Bio Brazil Fair as a major lever for the business of the organics sector in Brazil.
“The partnership with BioFach América Latina will broaden the international character of the event, reaching a greater number of buyers and opportunities for producers and processors. Visitors will benefit from a wider range of options and access to new technologies“, says Abdala.
Messe Nuremberg Brasil MD Ligia Amorim added that Messe Nuremberg Brasil “excels in longstanding partnerships, since it is the best way to achieve positive results for the Brazilian market”.
“BioFach is the largest trade fair of the organics sector, in which we can follow the majortrends of international markets, observing all the links of the chain of the several segments, which nowadays encompasses foodstuffs and beverages, and also cosmetics and textile products,” he said.
The Messe Nuremberg Group organises editions of BioFach in Germany (the World Organic Trade Fair), India, China, Japan and the United States, which it hopes to leverage for exchange of experiences and information.
Messe Nuremberg Brasil will be in charge of the international promotion and organisation of pavilions and international seminars specifically targeted at this sector.
“One of four missions is to foster global exchange aimed at contributing for economic growth and expansion of several markets,” commented Amorim.
Messe Nuremburg ended its partnership with local outfit Planeta Organico, organisers of Brazilian organic and natural product exhibitions BioFach America Latina and ExpoSustentat, in 2011.
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