AMERICAS - Reed Travel Exhibitions is to launch a multi-event smartphone app for its Incentives, Business Travel and Meetings (IBTM) Event Portfolio.
The organiser claims the app has increased functionality “to help attendees get the most out of their experience at each of the Reed Travel Exhibitions within the IBTM Event Portfolio”.
The new IBTM app is set be used first by visitors to Reed’s 2012 Americas Meetings and Events Exhibition (AIBTM 2012), at the Baltimore Convention Centre, 19-21 June 2012. The launch of the app at the American meetings tradeshow will be sponsored by the Vancouver Hotel Destination Association.
“The app is a wonderful added-value option for all buyers and exhibitors who participate in the IBTM shows,” said head of marketing and buyer programme on the IBTM Event Portfolio at Reed Travel Exhibitions, Mandy Torrens. “It provides a practical solution to communicating live information and updates to all attendees before, during and after each of the shows.”
The app is available for iPhone, iPad, Blackberry and Android platforms and its functionality includes hosted buyer and exhibitor appointment diaries, live voting, polling and surveys, education schedules, interactive floor plan with route planning and organiser messages.
The new app can be downloaded by searching ‘AIBTM’ or ‘IBTM’ in each mobile device’s application market.
The diary function will be available to view once online Hosted Buyer and Exhibitor diaries close, shortly before each event.
Last week AIBTM announced it would rotate between Chicago and Orlando from 2013.
Any exhibition-related news? Email exhibitionworld@mashmedia.net
