AMERICAS - The author of Landing in the Executive Chair, Linda Henman, will deliver the closing keynote speech at the Exhibition and Convention Executives Forum (ECEF) on Wednesday 30 May, at the JW Marriott in Washington DC.
Henman joins several experts presenting at ECEF, including Nancy Walsh, executive VP of Reed Exhibitions North America, who will explain Reed’s ‘e-strategy’ and variable exhibit space pricing.
“Linda Henmanwill reveal why and how executives must build and motivate teams of virtuosos to deliver results,” said ECEF producer Sam Lippman. “Her insight will help new and seasoned leaders identify their competitive edge, retain the best employees and make breakthrough decisions.”
Other speakers include Glenn Hansen, president and CEO of BPA Worldwide; Janet Johnson, exhibits manager at BASF; Bob Liodice, president and CEO of the Association of National Advertisers and Clark Pettit, president and CEO of American Business Media, who will discuss the role of exhibitions in marketing and procurement.
Sean Guerre, president of the TradeFair Group, will reveal the latest trends on attendee acquisition gathered from exhibition and convention industry marketing experts, and president and CEO of SEMA Chris Kersting, will explain the long-term strategy and multi-year implementation that resulted in new value for his association's member exhibitors from overseas markets.
ECEF is an invitation-only forum for independent and association executives, bringing 200 leaders of the exhibition and convention industry together to discuss ways to increase revenues and the relevance of their events.
Any news? Contact exhibitionworld@mashmedia.net
