Easyfairs has reported its two co-located Swedish food shows registered a 55 per cent visitor increase.
Fastfood and Cafe and Restaurangexpo had 3,970 visitors on 15 and 16 February in the newly-opened MalmöMässan venue run by easyFairs’ sister company Artexis Nordic.
“Bringing the shows together at the fabulous MalmöMässan proved to be a successful move and one that has put easyFairs on the map in Scandinavia’s food industry,” said easyFairs Sweden’s marketing manager Susanne Hallencreutz.
This year’s biggest trends were take-away health products such as protein and vitamin-enriched drinks.
Artexis, the Belgian owner of low-cost organiser easyFairs, created its Nordic division last year to consolidate its presence in the Scandinavian events market.
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