AMERICAS - Reed Travel Exhibitions (RTE) has expanded its strategic partnership with Site, the global association for the motivational events and incentive travel industry.
The new agreement sees Site help build on meetings industry exhibition AIBTM and Americas Meetings Week, as well as furnishing the IBTM meetings and events portfolio shows EIBTM and CIBTM with new programmes.
Under the expanded agreement, Site will serve as a group co-ordinator for AIBTM, the only trade event in the US in which it will perform this role.
“We have always valued the contribution Site has made to our global portfolio of events through the education programmes and now look forward to extending this relationship to bring the incentive industry closer to our events,” said group exhibitions director for RTE’s global portfolio of meeting events, Craig Moyes (pictured). “Hosting top level executives personally selected by Site for AIBTM as well as the other expanded programmes will, we believe, deliver tangible business opportunities to our exhibitors.”
Site will provide education for up to 100 hosted buyers on the 2012 show, held in Baltimore on 19-21 June. These buyers will attend receptions, seminars and a full diary of pre-scheduled appointments with exhibitors.
The association will also develop the 2012 Site Young Leader Programme to capitalise on a co-location of Site Academy events with both AIBTM and EIBTM, starting off with a Young Leaders education seminar taking place alongside the current EIBTM. The programme is intended to provide Site’s Young Leaders with experience to expand their views on advocacy for their profession.
“The Site International Board of Directors is focused on the fact that the conversations we have today will have an impact on our business of tomorrow,” commented Site MD Allison Summers. “We are very excited about the expansion of our partnership with RTE because we believe the conversations that will be had through the education and networking opportunities will be of great value for Site members and our colleagues in the industry.”
In 2012, Site is co-locating its annual conference with CIBTM in Beijing, which takes place on 12-14 September with 500 delegates from 40 countries.
This year's EIBTM closed in Barcelona with an estimated 15,300 meeting industry professionals in attendance.
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