EUROPE – Messe Hamburg has struck a deal with Israeli tech company Bluestone to offer exhibitors and visitors a new information management system.
The Germany exhibition organiser and venue claims the new technology gives visitors easy access to all relevant company information. It will allow the organiser to measure use of marketing materials by target groups and to see how far information and products attract interest on the part of visitors.
BlueStone is an innovative software company based in Kfar Saba, Israel. The company is working in cooperation with Hamburg Messe und Congress to launch the ‘Nexus Trade Show Information Management System’ in the German market, a new system specifically designed for trade show companies.
The digital information platform will premiere at Nortec (pictured), the 13th Trade Fair for Manufacturing Technology on 25-28 January 2012.
“This is a world innovation. It enables our exhibitors to measure their marketing success better, and to distribute their advertising materials more cost-effectively,” said president and CEO of Hamburg Messe und Congress Bernd Aufderheide.
A new trade show for the wind industry is launching in Hamburg on 12-14 October 2012.
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