AMERICAS - Reed Travel Exhibitions (RTE) is launching a new Latin American edition of its World Travel Market exhibition in 2013.
WTM Latin America will be held in São Paulo in April 2013 and is supported by Brazilian tourist board Embratur. The event is targeted at the expanding Brazilian and Latin American travel and tourism industries and comes off the back of RTE’s UK-based World Travel Market (pictured) brand, which reported 28,183 visitors this year.
Reed said it will work with Embratur to put together a hosted buyers programme for the region, a key component of the WTM event.
According to the World Travel and Tourism Council, Latin America will attract more than 33m tourists in 2011, rising by 5.2 per cent annually to more than 55m people in 2021. This increase will see Latin America top the table of percentage increase in tourists spending over the next 10 years rising 7.5 per cent over the period to US$70.8bn in 2021.
“Reed Travel Exhibitions is launching World Travel Market Latin America at an exciting time for the Brazilian and wider Latin American travel industry,” RTE MD Richard Mortimore said. “WTM Latin America gives the Latin American internal and outbound travel industry the perfect shop window to heighten its already growing profile in the global tourism industry.
“It will be region’s only global marketplace to conduct business, negotiate deals and sign the contracts which will see it grow to one of the most important regions in the tourism industry.”
WTM Latin America is also being supported byregional tourist boards and leading hotel chains across the region. President of São Paulo tourist board SPTuris, former Embratur president and Minister of Sports, Leisure and Tourism in 2002, Caio Carvalho, welcomed the exhibition and expected it to create significant new business.
President of Turisrio (tourist board for Rio de Janeiro) Ronald Ázaro also expected the show to boost tourism and MICE business in his city.
“Congresses, incentives, conventions and corporate meetings and technical visits are segments where the world expertise of RTE will certainly make the difference,” he said.
São Paulo Convention Visitors Bureau (SPCVB) executive director Toni Sandro labelled WTM the most important international event in the world for travel and tourism.
“Another great event is arriving in the city of São Paulo,” he said. “Thousands of visitors will have the opportunity to sample the cultural and leisure attractions of the Latin American business capital."
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