AMERICAS – Exhibition organiser Diversified Business Communications has purchased the Pri-Med brand and US-based assets from MC Holdings Corporation.
Pri-Med is a primary-care focused media network in the USA that serves doctors, physician assistants, nurse practitioners and other care givers.
Diversified currently operates more than 20 primary care and medical specialty events in Canada under MD Bob Macgregor, who will partner with the returning management team to provide strategic direction for this new division.
At Pri-Med’s 50 annual live medical events, attendees can customise their own schedule by choosing from over 50 clinical lectures developed and presented by Harvard Medical School and other top medical institutions.
Pri-Med’s founder, John Mooney, will rejoin Pri-Med as CEO with his former management team, Lynn Long and Dix Wheelock.
"This acquisition fulfills two strategic goals by expanding our medical portfolio and growing our US operations,” commented Nancy Hasselback, president and CEO of Diversified Communications, the parent company of Diversified Business Communications. “We launched our Canadian medical event business in 2003 and it has had incredible growth. We look forward to leveraging our content and strategic leadership to bring the leading medical events to North America and expand the brand internationally."
Pri-Med will operate as a division of Diversified and continue to be based in the Boston area.
Elsewhere, Diversified Exhibitions Australia is launching a new event in Perth focusing on Australia’s fast-growing AU$200bn (US$203.15bn) liquefied natural gas industry.
Any news? Contact exhibitionworld@mashmedia.net
