EUROPE - An onsite TV channel, event app (application) and interactive floor plan are some of the innovations planned at global meetings and events exhibition EIBTM next month.
EIBTM TV will deliver a continuous newsstream including the exhibition programme of events, products and services. An event app will contain exhibitor and show information, venue maps and floor plan, a guide to the city of Barcelona and direct links to all social media portals, while a newly developed event map tool will offer attendees an interactive floor plan of the EIBTM exhibition online.
“While we expect some 60,000 pre-scheduled business meetings to take place during the three days of the event, we are also delivering new ways of providing communications between more than 14,000 attendees through every available digital channel from live TV to interactive floor plans and apps,” said Reed Travel Exhibitions event director EIBTM Graeme Barnett.
“The changing world we are all living in is being re-shaped every day by emerging technologies that connect and engage individuals all over the world to contribute, share, express and debate information.
“One of our key objectives is to utilise every tool available to us to ensure all business opportunities are delivered in a relevant, accessible and meaningful way.”
EIBTM will use digital posters around the Future Events Experience to showcase exhibitor advertisements digitally. QR codes will also be used on the show floor to assist visitors in downloadinginformation directly to their mobile device.
In addition, there will be a series of videoblogs and education content posted on the EIBTM TV website post-show to ensure all education and show content can be accessed remotely.
EIBTM 2011 takes place from 29 November to 1December in Barcelona.
Earlier this month, it was revealed that 42 new destinations, DMCs and venues have signed up asexhibitors at this year’s event including American Express, the Georgian National Tourism Agency and Riga Tourism Development Bureau.
Any news? Contact exhibitionworld@mashmedia.net
